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Want to make the most
of your marketing time and efforts?

 
 

You may only think of "staging" in terms of expensive rental furniture, but there are cost-effective ways to stage both furnished and vacant listings to give them a stylish and updated look that leads to better showings and faster sale!

Vacant listings are more difficult to show because it's hard for buyers to see the rooms as inviting and functional. Yet filling them with rental furniture is an expensive proposition. A cost-effective alternative is "Focal Point Staging", which creates vignettes, or focal points, to add warmth and purpose to each room, suggesting to buyers the room's potential without trying to recreate a fully furnished house.

When your clients are still living in their house, staging can also be a great boost to increase the listing's visual and emotional appeal to buyers. Not only are rooms displayed more attractively, but strategic placement of furnishings makes better use of space and shows off the house from a buyer's perspective, helping them more easily imagine themselves in the house.

Why invest money in marketing, spend your valuable time at open houses, and expend efforts in promoting your listings before they've been prepared to maximize their appeal to buyers? Let us help you prepare your listings so you can focus your expertise in what you do best...marketing the property to get it SOLD.

 

 
 
Are you leaving your commission
in the hands of your client?
 
 
  Staging takes the worry out of having to depend on your client's decorating and presentation skills to show off your listing. Do you really want to leave the fate of a sale to chance? If the house isn’t showing as well as it could, that could impact the process of attracting the buyer who will ultimately purchase it.

Your clients aren’t experts when it comes to knowing how to prepare their house to appeal to buyers. Not only do they have emotional ties to their current decor, but they typically do not have the knowledge and objectivity it takes to make their house as attractive and appealing to buyers as possible. Much of what buyers respond to in a listing is how it has been decorated. A warmer, more inviting appearance goes a long way towards helping buyers feel the emotional connection that’s so important in leading to a sale.

Staging addresses the visual presentation of your listing and the impression it makes on buyers by strategically using furnishings to show off rooms to their fullest potential. At contented rooms, we not only understands how to use furnishings to highlight selling features of the house, but we are also trained in the design principles of interior arrangement. This means you end up with an updated look while emphasizing what matters most to potential buyers.

 

 
 
find out more

 
click here to read more about options for vacant listings   click here to read more about options for furnished listings   click here to see before & after photos  
   

"You have truly worked your magic! The listing showed very well at the open house…lots of good comments. Your changes really opened things up and emphasized the house itself. Buyers can truly see the house and not get hung up on the seller’s personal belongings.

Great job! I was pleased with the changes you made. It was a necessary step, and it made the homeowners feel like something was happening."

 
  -- Bill Olson, REALTOR
   Coldwell Banker Gundaker

 

 
 
new!  Printable Resources

 
  The brochures and information below are available for you to print and use in listing packets and to share with clients to help encourage them to stage their homes.

 
      Staging Info Sheet - Great for Listing Packets!

    Staging for Furnished Listings (trifold brochure)

    Staging for Unfurnished Listings

 
  The brochures and documents below are available for REALTOR use. We request that these not be distributed to your clients.

 
      Guide to Choosing Paint Colors

To view documents, left-click on the link to display in a new window. To download, right-click on the link and choose Save Target As...

 
   
new!  Staging Strategies

 
  Each month we send out an emailed newsletter called "Staging Strategies" to help keep you Informed about issues and ideas you can use for staging your listings.

 

 

 

 

  Archive of Past Issues
 
 
  Are you selling a "home" or a "house for sale"?

Dealing with the Three Bears:
  Papa Bear Listings - Too Much Stuff!
  Mama Bear Listings - Not Enough Stuff
  Baby Bear Listings - Even Just Right Can Benefit

Talking To Clients About Staging
Vacant Doesn't Have To Mean Empty

Top 5 Decorating Mistakes:
  #1 Circling the Wagons
  #2 Missing or Weak Focal Point
  #3 Flanking Pairs
  #4 Floating Art
  #5 Drapes of Wrath

Paint Color 101:
  Paint Color 101 - Part 1
  Paint Color 101 - Part 2
  Paint Color 101 - Part 3

Are You Going for the Gold?
Are Your Listings Wearing Their Winter Woolies?

ADAPTing Your Listings:
  ASSESS the Listing’s Emotional Response
  DECIDE Whether Staging Is Appropriate
  APPROACH Your Client About Staging
  PROVIDE Your Client With Information
  TAKE Your Listings The Extra Step

 
 
   
Andria Wallace,IADA, RES
contented rooms

314-359-9127
www.contentedrooms.com 
info@contentedrooms.com
 
   
call or email me today
for more information!

 
 
 
 
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