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portfolio of furnished listings
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Decorating your home to live in is much different than presenting it to buyers on the
market. The before and after photos below show some of these differences, and illustrate how
you can use this to make the most of your house to ensure it is showing at its best.
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neutralize |
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Turn your "home" back into a "house"
Rooms need to be neutralized
and depersonalized. It’s important to remove as much of your personal imprint on the house
as possible. Putting away personal items will help buyers more easily picture themselves and
their belongings in your house. |
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highlight selling features |
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Show off what matters to buyers
Furnishings should be helping to
show off the room and its selling features. Furniture placement, art and accessories help
draw the eye to the home's positive elements, making sure potential buyers see the features
of the house that are important to them. |
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presentation matters |
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Take advantage of how decor influences buyer response
Your decor
should help buyers positively judge your house. The arrangement of furniture, art and
accessories can make a tremendous difference to a buyer's perception of the
space. |
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show them how it could be |
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Help buyers see the potential
Buyers have a hard time imagining
the space other than how it is presented to them. That means your rooms have to do all the
work in showing them the possibilities. Use furnishings to draw them into the room and
create a positive impression of what it might be like for them to call it home.
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portfolio of vacant listings
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When buyers enter a vacant house, there is nothing for them to focus on. It is difficult to
get a feel for the rooms, both in terms of purpose and in their emotional response. These
before and after photos show how adding focal points to the rooms can suggest possibilities
to the buyer to help them have a better sense of how the space might work for them.
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highlight selling features |
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Show off what matters to buyers
Just as in a furnished house, it
is important to help buyers notice selling features of the house. Strategic placement of
furnishings can help draw the eye to the home's positive elements, making sure potential
buyers see the features of the house that are important to them. |
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add warmth and style |
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Take advantage of how decor influences buyer response
Even in a
vacant listing, buyers respond to even a suggestion of decor. Adding style through the use
of accessories can make a tremendous difference to a buyer's perception of the
space. |
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give rooms purpose |
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Help buyers see the potential
Imagine walking past three vacant
bedrooms, all the same empty spaces. Now imagine using furnishings to suggest a guest
bedroom, an office or child's bedroom. Adding focal points to a room not only adds interest,
but also helps spark buyers' imaginations on how they might think about using the rooms for
themselves.
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before and after photos
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A successful sale of your home starts with understanding how to present it to buyers. The
before and after pictures in our portfolio show just a small part of how that can be
achieved through the real estate staging and enhancement
process. (For a larger view of the photos, click on
the picture.)
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