Welcome to the July 2007 issue of Staging Strategies! Just like the Three Bears of nursery rhyme fame, your clients fall into 3 categories when it comes to addressing how their furnishings need to be dealt with when staging your listings: - Papa Bear (too much stuff),
- Mama Bear (not enough stuff) and
- Baby Bear (just right).
Each of these (yes, even Baby Bear!) has their own unique issues and challenges when it comes to figuring out how to work within those constraints to make sure your listing is showing at its best. This month, we'll take a look at some ideas for "Baby Bear" listings to make sure that even when you have the right stuff you're making the most of it.
Sincerely,
Andria Wallace, IADA, RES
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Check Your Baby Bear Listings
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In the last two months, we looked at some solutions for dealing with listings that have too much stuff (see May 2007 Staging Strategies) or too little stuff (see June 2007 Staging Strategies). But have you also considered that your listings could benefit from staging strategies even when the furnishings are "just right"?. Even when your client has beautiful furnishings, there are still issues you need to be aware of to ensure your listing is showing at its best. Here are 3 things to check when you think your listing has just the right amount of stuff:
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1. Focal Point Does the room have a focal point that draws a buyer's attention to a selling feature, and brings them into the room?
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2. Visual Barriers Are there visual barriers that stop the eye from seeing the room?
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3. Buyer vs. Owner Focus Is the first thing you notice when you walk into the room something that belongs to the homeowner instead of a selling feature or the room as a whole?
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By helping buyers focus on what's important to them, furnishings can be used to help positively influence their response to the rooms, and ultimately their response to the listing. Make sure that even a beautifully furnished house is being presented to display to its fullest advantage.
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Featured Listing:
This beautiful 3-bedroom atrium ranch is in the Creve Coeur area. MLS 741629. Thanks to Kathy Renaud of Coldwell Banker Gundaker for recently having it staged by Contented Rooms.
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Want to make the most out of
your marketing time and efforts? You may only think of "staging" in terms of expensive rental furniture, but there are cost-effective ways to stage both furnished and vacant listings to give them a stylish and updated look that leads to better showings and faster sale!
Vacant listings are more difficult to show because it's hard for buyers to see the rooms as inviting and functional. Yet filling them with rental furniture is an expensive proposition. A cost-effective alternative is "Focal Point Staging", which creates vignettes, or focal points, to add warmth and purpose to each room, suggesting to buyers the room's potential without trying to recreate a fully furnished house.
When your clients are still living in their house, staging can also be a great boost to increase the listing's visual and emotional appeal to buyers. Not only are rooms displayed more attractively, but strategic placement of furnishings makes better use of space and shows off the house from a buyer's perspective, helping them more easily imagine themselves in the house.
Why invest money in marketing, spend your valuable time at open houses, and expend efforts in promoting your listings before they've been prepared to maxmize their appeal to buyers? Let us help you prepare your listings so you can focus your expertise in what you do best...marketing the property to get it SOLD.
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For more information on how these services can help you move your listings, please call 314-359-9127 or visit our website at www.contentedrooms.com/realtors. |
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Using the art of decorating to make the most of your listings for optimal showing, buyer appeal and faster sale.
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