contented rooms

staging and enhancement
before optimal showing,
buyer appeal,
faster sale.
after
314-359-9127 
www.contentedrooms.com
May15, 2006
Paint Color 101 - part 2
 
 
Color Choices
 
How many times have you asked your clients to put up a fresh coat of paint, and they
had the whole place painted white? While it's certainly neutral, very rarely is it the
best choice to show off rooms to their advantage.
 
Color makes a difference in the look and feel of a room...and you can help your clients make informed decisions about selecting paint colors that work well for their rooms.
 
You don't have to be an expert at choosing colors in order to make suggestions that will guide your clients in their selection of paint colors. Simply understanding some basic rules will help you provide them with practical support and advice to get them headed in the right direction.
 
 
Where do you even start?

Last month we looked at how a room's exposure can give you clues in where to start for making a color choice.
 
This month, we'll look at how understanding the effect of color on the perception of space can provide additional guidance in helping choose a color.
 
Size Matters
When selling a house, you are really selling the perception of space and comfort. Choosing the right wall color can influence how buyers perceive a room and the impression it makes on them.
 
Smaller Rooms
To make a small room feel larger, stick with lighter colors for an airier feel.
Cooler colors also work well, since they appear to retreat, expanding the feel
of the space.
 
If you have a room with a low ceiling, painting it in a paler shade than the walls
will make if feel higher.
 
The other trick for small rooms is to use similar values for all the elements in the
room...including the wall color. The less contrast, the larger the space will feel.
 
Larger Rooms
Although larger rooms are a good selling feature, they can sometimes tend to feel
less cozy and welcoming. Darker colors will cause the walls to advance towards you,
creating a more intimate feel.
 
Keep in mind that a "darker" color doesn't necessarily have to be a deep shade. Just
moving one or two steps down the paint chip can often give the effect you are looking
for, without actually painting the room a "dark" color.
 
Just for Fun:
Test Your Color Knowledge
Colors traditionally have meanings associated with them. Can you match the meanings up with the right color?
 
  1. Stimulates, dramatizes; is forceful and arousing. Increases appetite, symbolizes passion.
  2. Is gentle, acquiesces; promotes intimacy and affection.
  3. Promotes informality, activity; cheers, expands, implies affordability.
  4. Warms, welcomes, cheers; promotes communication and anticipation; Implies new.
  5. Balances, refreshes, rests; encourages emotional growth.
  6. Relaxes, refreshes and cools. Supports tranquility and peace. Symbolizes knowledge, integrity and respect.
  7. Creates mystery, draws out imagination, intuition; spiritualizes; Can send mixed messages.
  8. Symbolizes down-to-earth; stabilizes; is secure, friendly and receptive.
  9. Purifies, lights, expands; cleans, unifies; enlivens other colors.
  10. Sign of status, elegance, formality; strengthens, authorizes; can be ominous.
answers:
1-g;2-a;3-f;4-b;5-h;6-j;7-i;8-e;9-c;10-d
1._____
 
 
2._____
 
3._____
 
 
4._____
 
5._____
 
6._____
 
 
7._____
 
 
8._____
 
 
9._____
 
10._____
a. Pink
 
b. Yellow
 
c. White
 
d. Black
 
e. Brown
 
f. Orange
 
g. Red
 
h. Green
 
i. Purple
 
j. Blue
Coming next month:
We'll wrap up our look at color with a final few hints, and a handy color selector chart that you can print and take with you as a reference when you're out on the job.

Thank you for your interest in staging and room enhancement. For more information, please give me a call at
314-359-9127.
  Andria Wallace, IADA, RES Andria Wallace,IADA, RES
contented rooms
314-359-9127
www.contentedrooms.com
awallace@contentedrooms.com